Congratulations are in order to hosiery brand ITEM m6. One of their newest products, the ITEM m6 Cosy Tights, has received the International Red Dot award for excellent design quality. We happen to be total fans of ITEM m6 innovative hosiery, so we couldn’t be happier to hear about this well-deserved award.
What makes the ITEM m6 Cosy Tights different?
Well, you can imagine the main feature of these tights for their name, can’t you? These tights are super soft and cosy, which makes them ideal for winter. The ITEM m6 Cosy Tights are knitted in an unique way, which traps air in the loops of knitted fabric, building up an insulating layer that will give you a pleasant sensation of warmth. These high-tech “Heat Loops” act like an insulation layer that blocks the cold and retains body heat.
But these are much more than a pair of warm tights for winter. As all ITEM m6 tights, the Cosy Winter Tights promote blood circulation and improves the oxygen supply throughout the body – for a feeling of lightness and flawless shaping offered only by ITEM m6 intelligent fashion legwear.
What are the Red Dot Awards?
The Red Dot Award is a very prestigious competition for design quality and product innovation. Between the 40 members of the panel of judges, there are independent designers, design professors and journalists. Around 5.500 projects of 54 countries have competed with ITEM m6 design for the awards. The awards ceremony is taking place today. Congratulations to the ITEM m6 team!
Behind the scenes of the Item m6 Invisible range
ITEM m6 has also shared with us these days an interesting video behind the shoots for their SS17 campaign, featuring their Summer best-selling tights: ITEM m6 Invisible Tights. How cool is this video? If you haven’t tried these sheer energetic tights, you should definitely do it. We can’t recommend them enough!
We can’t wait to see what’s the next at ITEM m6. What exciting hosiery innovation would they create in the next months?