Briefs

Spanx Cotton Control Brief
NEW
£24.99
Spanx Cotton Control BriefHeather-Grey Heather-Oatmeal White


Spanx Cotton Control Thong
NEW
£24.99
Spanx Cotton Control ThongBlack Heather-Grey Heather-Oatmeal White


Spanx Undie-Tectable Cafe Brief
NEW

Spanx Undie-Tectable Brief
NEW
£31.99
Spanx Undie-Tectable BriefBlack Nude


Empreinte Anouk Panty
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£54.99
Empreinte Anouk PantyMarine-Intense White


Empreinte Verity Brief
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£45.99
Empreinte Verity BriefArdoise Caramel Blush


Empreinte Verity Shorty
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£59.99
Empreinte Verity ShortyArdoise Caramel Blush


Empreinte Agathe Shorty
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£59.99
Empreinte Agathe ShortyBlack Cobalt Ivoire


Empreinte Romy Brief
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£52.99
Empreinte Romy BriefReglisse Naturel


Empreinte Romy Shorty
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£58.99
Empreinte Romy ShortyReglisse Naturel


Empreinte Gaby Shorty
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£54.99
Empreinte Gaby ShortyBlack


Empreinte Lauren Panty
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£56.99
Empreinte Lauren PantyNuit-Magique Or-Ancien


Empreinte Lauren Brief
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£53.99
Empreinte Lauren BriefNuit-Magique Or-Ancien


Empreinte Lauren Shorty
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£57.99
Empreinte Lauren ShortyNuit-Magique Or-Ancien


Empreinte Gustave Panty
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£58.99
Empreinte Gustave PantyBlack


Empreinte Gustave Brief
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£53.99
Empreinte Gustave BriefBlack


Empreinte Gustave Shorty
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£56.99
Empreinte Gustave ShortyBlack


Empreinte Gaby Panty
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£58.99
Empreinte Gaby PantyBlack


Empreinte Gaby Brief
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£53.99
Empreinte Gaby BriefBlack


Empreinte Anouk Brief
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£52.99
Empreinte Anouk BriefMarine-Intense White


Empreinte Anouk Shorty
NEWBuy 2 Get 20% Off
£58.99
Empreinte Anouk ShortyMarine-Intense White


Ambra Recycled Nylon Lace Cheeky Bikini Brief
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Empreinte Romy Panty
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£55.99
Empreinte Romy PantyReglisse Naturel


Empreinte Lauren Thong
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£51.99
Empreinte Lauren ThongNuit-Magique Or-Ancien


Ambra Laser Cut Hi Waisted Full Brief
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£19.99£9.99
Ambra Laser Cut Hi Waisted Full BriefBlack Praline


Ambra Laser Cut Hi Waisted G String
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£19.99£9.99
Ambra Laser Cut Hi Waisted G StringBlack Praline


Empreinte Agathe Panty
Buy 2 Get 20% Off
£55.99
Empreinte Agathe PantyBlack Cobalt Ivoire


Empreinte Agathe Brief
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£47.99
Empreinte Agathe BriefBlack Cobalt Ivoire


Naomi And Nicole Curves Hi Waist Thigh Slimmer
£44.99
Naomi And Nicole Curves Hi Waist Thigh SlimmerBlack Warm-Beige

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Fantasie Ana Brief
£19.99
Fantasie Ana BriefNatural-Beige


Mey Soft Second Me Brief
£15.99
Mey Soft Second Me BriefSchwarz Night-Blue Rubin Summer-Blue Blue-Lagoon Cream-Tan Bailey Weiss


Empreinte Garance Panty
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£54.99
Empreinte Garance PantyNoir


Ambra Bondi Bare Soft Tones Hi Cut Brief
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PrimaDonna Madison Lace Full Brief
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£56.99£28.49
PrimaDonna Madison Lace Full BriefBlack Caffe-Latte Natural


PrimaDonna Madison Lace Rio Brief
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£51.99£25.99
PrimaDonna Madison Lace Rio BriefBlack Caffe-Latte Natural


Mey Serie Soft Shape Hipster
£18.99
Mey Serie Soft Shape HipsterBlack Skin


Fantasie Fusion Brief
£16.99
Fantasie Fusion BriefBlush White


Empreinte Thalia Ambre Shorty
Buy 2 Get 20% Off

Empreinte Melody Wild High Shorty
Buy 2 Get 20% Off

Elomi Smooth Full Brief
£15.99
Elomi Smooth Full BriefBallet-Pink


Elomi Cate Brief
£21.99
Elomi Cate BriefLatte


Empreinte Thalia Rose Indien Shorty
Buy 2 Get 20% Off

Empreinte Cassiopee Dragee Shorty
Buy 2 Get 20% Off

Empreinte Allure Purple Shorty
Buy 2 Get 20% Off

Ambra Bamboo Basics Bikini Brief
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£10.99£5.49
Ambra Bamboo Basics Bikini BriefCharcoal-Marle Putty-Pink


Ambra Bare Essentials Recycled Nylon Full Brief
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Ambra Bare Essentials Recycled Nylon Midi Brief
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£7.99£3.99
Ambra Bare Essentials Recycled Nylon Midi BriefBlack Rose-Beige

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Felina Moments Fashion Brief
£31.99
Felina Moments Fashion BriefDusty-Rose Blue-Rain


Felina Serenada Brief
£41.99
Felina Serenada BriefPorcelain-Rose


Ambra Organic Cotton Rib Full Brief
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£9.99£4.99
Ambra Organic Cotton Rib Full BriefNavy


Ambra Organic Cotton Rib Hi Cut Brief
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Ambra Seamless Smoothies Full Brief 2 Pair Pack
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Ambra Seamless Smoothies Shortie 2 Pair Pack
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Known by a medley of names, the brief started out as a daring, yet immediately popular, fashion item. However, as daring as it once was, the brief is now seen as the mainstay of every wardrobe, both for men and women.

A Brief History


First devised in the mid-1930s, the brief was the brainchild of Coopers Inc., the internationally renowned department store based in Wisconsin. Briefs were originally known by the moniker Jockey, since they offered a similar level of support and comfort that might be expected from a jockstrap, although they differ somewhat in cut and style. The idea for this innovative, bold step in the world of undergarments came when a designer working at Coopers supposedly saw a postcard from the chic Riviera in the south of France that depicted a beach-goer in a tight, radically short bathing suit. The design had never been seen before in the Anglo-Saxon world and it took American style and marketing ingenuity to take the brief from being a quirky daydream on the French Riveria to being sold in the underwear division of every department store in the world, and consequently, to every customer's wardrobe. Since this stroke of retailing genius, Coopers has changed its trading name to that of Jockey International Inc. to reflect its best-selling central article, the beloved brief.

But Coopers has by no means sole claim to this most important garment. It has been adopted and adapted in the lingerie, swimwear industry and nightwear worlds, as an accompaniment to a bra or teddy, as part of your swimsuit, or built as a panel into an all-in-one piece. The brief's main characteristics are its tightness and length, or rather lack of length. Many briefs are equipped with elastane or Spandex to give a springy tightness that fits close to the skin without constricting. And unlike hosiery or outer garments, such as trousers, briefs tend to stop anywhere between the mid-thigh right up to the highest point of the hips, some taking this high cut to extremity, giving a very sexy, high-fashion appeal. As far as the top band of the garment is concerned, briefs usually extend to cover the lower navel or slightly above. This cut is most often known as "full cut" and its sister styles, "mid cut" and "low cut", can vary between designers and brands.

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