are one of Britain's most celebrated leg wear designers. They are a forerunner of the fashion world, bringing so many cool and hip new designs to today's fashion tights
and enriching Britain's profile as a fashion centre.
Their history is an interesting and varied one and their multiple ups and downs have given them a vibrant and experienced profile as a designer. They have a vast portfolio and a wonderful track record of ambitious collections and setting stylish new benchmarks.
So let's take a look at some of the history of Jonathan Aston
and how they came to be one of Britain's best brands.
Jonathan Aston's Tights
Jonathan Aston were founded just over 40 years ago. This makes them quite a young designer compared to many other famous names out there. So many brands you have heard of that have the status of a household name, were founded nearly a century ago. But this is quite a good thing. A younger brand often didn't need to create more traditional items like fully fashioned stockings to begin with. Instead of creating these traditional and difficult to manufacture items, they began with a head start and began developing fashion items first and foremost.
This meant that Jonathan Aston
was able to concentrate on one thing at once, a hallmark of any good invention or innovation. For the first decades of their history, they designed and manufactured their items independently, in Britain.
In 2002, Jonathan Aston's tights, stockings and hold ups had become so famous that they were constantly being sought after for collaborations. In that year, they did more than just collaborate. The founder of the company retired and the brand was purchased by Levante, a leg wear manufacturer in Italy that is famous for doing much more on the other side of the leg wear coin. Whereas Jonathan Aston are known for their fashion, Levante is known for their high quality basics.
But Jonathan Aston
has not just been absorbed into a larger brand or has been exported to another nation. It is still based right here in Britain and is in a fantastic partnership with Levante, without being absorbed into them.