Pretty Polly is the pride of British leg wear. This designer has been around for nearly a century, making some of the earliest kinds of leg wear and pioneering the more well known, long lasting ones we enjoy today.
Pretty Polly Tights
Pretty Polly created some of the very first tights, using the aforementioned synthetic fibres and using their stretching properties to make a more form fitting garment. Pretty Polly Tights have revolutionised leg wear and have made it incredibly convenient to wear hosiery each and every day.
Pretty Polly is behind so many innovations that it is difficult to gauge their importance and impact. They are still one of the most popular manufacturers of everyday tights and a powerful name in the world of seasonal fashion tights. In more recent years they have pioneered tights, hold ups, stockings and the cutting edge technology that makes them what they are.
They have some of the best experimental fibres and create some of the most precise blends of different materials to create the perfect tights design.
With the help of modern computer technology, Pretty Polly are able to construct incredibly complex items and patterns such as complex lace, that a hand made item could never have. Fashion tights as detailed as you can imagine are an everyday part of their collections and each year they find a way to use their experience to even better ends.
Pretty Polly Hold Ups
A few years later, they released some of the first hold ups, bringing that same luxury and incredible convenience together in an even more impressive balance. Improvements were made year after year to these items and eventually, in the '60s, they had 20% of the UK's market share.
In the 80s, their approach towards innovation and development of new items really showed.
They released the first leg wear will a blend of nylon and Lycra, and it took the fashion world by storm. The result was a sea change in the way leg wear was made and today, you would be hard pressed to find hold ups that are made with nylon only. Lycra has been such a constant presence in the world of leg wear due to its durability and its ability to stretch and settle back again very easily. It makes hold ups a great option for being able to fit any body shape and yet never distort like regular nylon, cotton or leather does.
Pretty Polly Stockings
They were one of the first designers in the world to take the long standing favourite in leg wear, seamed stockings, and introducing nylon and other cutting edge fabrics to the manufacture of stockings.
Pretty Polly started in 1919 when two businessmen decided to use their expertise to make the best ladies stockings possible. They built a manufacturing plant in Nottinghamshire, an historic seat of fabrics and garment making. After 8 years of making various fabrics, they decided to purchase a smaller hosiery company that had expertise in making gorgeous stockings on a small scale. The result was a merger that gave birth to a new company, Pretty Polly.
The company continued making leg wear for many years, slowing becoming one of the biggest names for stockings in the UK. In the 1950s, Pretty Polly was the second largest manufacturer of hosiery in Britain and it was purchased by the Walton Hosiery Group. It's official name changed to Pretty Polly Holdings Ltd. Towards the end of the decade, Pretty Polly made an incredible jump forward in technology and design. They released the very first run-resist non-seamed stockings.
This was the kind of innovation that made hosiery an item of convenience and durability rather than an item of luxury and fragility.
Pretty Polly Today
Pretty Polly has since become part of the Courtalds Group. An international business that makes leg wear of all kinds for all markets. It has benefited from designers from other nations and companies and has been introduced to various new technologies, which it has, of course, used too make its leg wear better.
As of 2013, Pretty Polly claims to manufacture 90% or more of its items in Britain at its Belper manufacturing plant, a location in Derbyshire it has owned since 2005 and its headquarters.
In recent years, Pretty Polly has moved into the limelight more and more with partnerships and team events with celebrities and singers. In the early 2010s, they partnered with Jessie J and provided hosiery for all of her tour dates and for her music videos. In 2014, it announced that it would be partnering with the veteran singer and entertainer Sophie Ellis Bexter. This was one of the biggest new deals that Pretty Polly has been a part of. They will be designing new fashion items based on their work with Ms Bexter and they are providing her with costume items for your new album's music videos, her arena tours and for television appearances and interviews.
Pretty Polly work hard to bring more and more of their beautiful hosiery to the world each and every day and it is partnerships like these that have fuelled their ever expanding and well known name. In the next few years, who knows what Pretty Polly will think of to make their leg wear better? We only know that it will be an exciting and inventive innovation for sure and everyone in the world of clothing, whether they be fellow designer or fashion lover, looks forward to seeing what they come up with.